- by Ethan AlterUpdated at Jan. 17 at 5 p.m. ET with new details, stories and behind the scenes images The eyes of the country remain on on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday Jan. 7, a severe windstorm swept through the L.A. region, igniting several fires that spread…
- by Mark MwachiroTop of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov. 2021 story that discussed a "black market" that smuggled Afghanistan citizens out…
- by Michael KaminerThis post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,…
- by Kristen KingAs the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to…
- by Ethan AlterBack in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news–a…
- by Mark MwachiroThe wildfires that have raged in the Los Angeles area since Jan. 7 have resulted in large-scale amounts of property destruction and people displacement. With the death toll still climbing and over 12,000 structures damaged, it is expected to be one of the costliest natural disasters in the country's history, with an estimated price tag…
- by Rebecca StewartStanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the…
- by David CohenHours after the Supreme Court unanimously upheld a law banning TikTok in the U.S. as of Sunday, the platform's CEO, Shou Zi Chew, posted his response in video form, going out of his way to praise President-elect Donald Trump. "On behalf of everyone at TikTok and all our users across the country, I want to…
- by Colin DanielsOn Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said…
- by Saleah BlancaflorThings are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and…