News Feeds

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…

In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7…

Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion viewing minutes, dethroned last week's top performer, the Cameron Diaz and Jamie Foxx Netflix feature film…

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content…

Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It'll be a slow news day for TVSpy…

Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has…

Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million…

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity. Angie…

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets–and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the…

If someone sends the "u up?" text late at night, there's usually a saucy connotation. But Ikea put a cheeky spin on the phrase in its latest marketing stunt. Just after Valentine's Day, the brand began sliding into people's DMs (direct messages) between 10pm and 5am with the simple message: "U up?" Those who responded…